Disney Vacation Club Gives Members More to Love with New ‘Membership Magic’
Disney Vacation Club shows appreciation for its members through new membership enhancements, exclusive experiences and special offers
CELEBRATION, Fla. (January 30, 2014) – Disney Vacation Club is adding even more magic for its members with the launch of Membership Magic today. Membership Magic is a new program designed to introduce numerous enhancements for members, create exclusive vacation options across multiple Disney experiences and provide special, money-saving discounts for members to enjoy. The first wave of experiences has officially rolled out, but members can expect to see several ongoing enhancements in the months to come.
“With Membership Magic, we are giving families even more to love about Disney Vacation Club,” said Ken Potrock, senior vice president and general manager, Disney Vacation Club. “We are introducing great new perks, exclusive experiences and other service enhancements that only members and their guests can access. It’s our special way of thanking our members for being such a valued part of the Disney Vacation Club family.”
Members can see details and important information about some of the immediate features already in play on DVCMember.com, where the homepage has gone through a complete overhaul. The re-design of the homepage is more interactive and user-friendly. Offering plenty of convenient benefits and useful information, the website allows members to ask questions, chat live with Disney Vacation Club representatives and access vacation-planning tools.
From now until April 30, 2014, members can purchase Disney Parks Annual Passes – including the Walt Disney World Premium Pass, the Disneyland Resort Deluxe Pass and the Disney Premiere Passport – at special, discounted rates. Members can visit DVCMember.com to learn more about each offer (including availability and continued access), and access a variety of member discounts on shopping, dining and recreational activities. They may also access the new Disney Vacation Club Member Online Marketplace at any time to shop for exclusive Disney Vacation Club merchandise.
Starting in March, through an association with RCI, enhanced collections of vacation options will be introduced into the Disney Vacation Club mix, growing the number of available exchange vacation spots from hundreds to thousands. For members who purchase directly from Disney, the Disney Collection will also feature an expanded list of Walt Disney World Resort hotels. These are in addition to the existing popular lodging options at Disneyland Resort, Tokyo Disney Resort, Disneyland Paris and Hong Kong Disneyland Resort. Members will also have access to Disney Cruise Line and Adventures by Disney vacations. Additionally, many of the high-quality resorts that members have long enjoyed through RCI and the Concierge Collection now require fewer vacation points and will offer greater availability.
In addition to the vast vacation options previously mentioned, members can also partake in numerous Disney experiences planned just for them and their guests. The following experiences will include opportunities reserved only for Disney Vacation Club:
- Adventures by Disney: Two exclusive adventures featuring New York City and an all-new San Francisco and Napa trip that only members and their guests have the opportunity to experience before anyone else
- Disney Cruise Line: The first summertime Member Cruise is scheduled for August 2014 on the Disney Dream, sailing out of Port Canaveral, Fla., and featuring special entertainment and nightly gifts
- Great Moments with Walt Disney: A complimentary, Disney Vacation Club-created live theater experience making five tour stops in the U.S. this year, hosted by Disney historian and author Tim O’Day and Disney Files Magazine editor Ryan March
- Culinary Magic: Dinner events at restaurants such as Flying Fish Café at Disney’s BoardWalk Inn and Citricos at Disney’s Grand Floridian Resort & Spa
- Recreation Magic: Two new experiences have been created on Walt Disney World waterways – competitive fishing tournaments at Disney’s Contemporary Resort and complimentary sparkling wine, chocolate-covered strawberries and a prime viewing spot when booking a Magic Kingdom Fireworks Cruise
- Member Bowling Night: Splitsville Luxury Lanes in Downtown Disney area will host weekly bowling nights for members and their guests
Throughout the next several months, Disney Vacation Club members can expect to see new enhancements and offerings from the Membership Magic program – including experiences in California, Hawaii and at sea – as it continues to evolve.
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ABOUT DISNEY VACATION CLUB
Disney Vacation Club is a flexible vacation-ownership program that helps families enjoy both the magic of Disney and savings on Disney vacations for decades to come. By purchasing a real estate interest in a Disney Vacation Club resort, families can choose from among a variety of vacation destinations, including a stay at any of the 12 Disney Vacation Club resorts or at more than 500 other popular Member Getaway vacation destinations around the globe. When purchasing directly from Disney, members can also take trips on one of the Disney Cruise Line ships or guided vacations with Adventures by Disney. Vacations at a Disney Vacation Club resort can last anywhere from one night to several weeks.
ABOUT WALT DISNEY PARKS AND RESORTS
Walt Disney Parks and Resorts are where families’ vacation dreams come true. More than 50 years ago, Walt Disney created a new kind of entertainment that families could experience together, immersed in detailed atmospheres and vibrant storytelling and classic Disney characters. His vision now includes a collection of five of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club, with 12 resorts; Adventures by Disney, a guided group vacation experience to some of the world’s most popular and exotic destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.
ABOUT RCI
RCI is the worldwide leader in vacation exchange with more than 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its approximately 3.7 million RCI subscribing members each year. RCI’s luxury exchange program, The Registry Collection®, is the world’s largest program of its kind with more than 200 affiliated properties either accessible for exchange or under development on six continents. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.
CONTACT:
Mark Sadowski
Public Relations Director
407-566-6177
